How the Dispensary Domination System™ Works

Eleven steps. Small ones. Here’s every one.

Built by Robert Portillo, with 20 years in marketing and 10 years running his own retail store. Here’s how working with us goes, start to finish.

robert-portillo-founder-of-dispensary-domination-system-in-a-dispensary-domination-polo-smiling-at-the-camera
Robert PortilloDispensary Domination

What Dispensary Owners Say

What I appreciate most is that they actually understand cannabis.

Reporting is clear and honest.

Stage 01

Getting to Know You

Steps 1 to 3
Step 1

Step One Is Small. Just Apply.

Answer a few quick questions about your store, your goals and the help you want. It only takes a few minutes. We read every answer to see if the System is a good fit.

Step 2

Let’s Meet Face to Face

If your dispensary qualifies, we set up a video call on Google Meet. Prefer the phone? That works too.

Step 3

Ask Us Anything. We’ll Learn About Your Store.

Bring all your questions. We’ll answer every one. Then we’ll ask about your store, your goals and what’s been slowing you down.

Stage 02

Becoming a Team

Steps 4 to 6
Step 4

We Set Your Budget Together

The Dispensary Domination System™ starts at $2,750 a month. Your exact price depends on your store and your market.

Your price depends on things like

  • How long you’ve been open
  • How easy your store is to find online today
  • How many stores compete near you
  • How many reviews nearby stores have
  • How long nearby stores have been open
  • How your website and online listings look today
  • How active you are on social media
  • How many locations you have
  • How big your delivery area is
  • How crowded your city is
  • Your reviews and star rating
  • Your website platform and menu provider
  • Past marketing work that needs fixing

And more. We go over all of it together on your call.

The value

Six experts. One team. One monthly plan.

Here’s what it would cost to hire every part of the System on its own.

Monthly costs of hiring each expert separately compared with the Dispensary Domination System
Hiring Them Separately. The Dispensary Domination System™.
Web developer for updates and upkeep.$300 to $1,000 a month. Included
Review service like Podium.$399 to $599 a month. Included
SEO agency to help you show up on Google.$1,500 to $3,200 a month. Included
Conversion expert to turn visits into orders.$2,000 to $8,000 a month. Included
Part-time marketing director.$3,000 to $15,000 a month. Included
Content writer for one article a month.$150 to $500 a month. Included
$7,349or more a month. Starts at$2,750a month.

Typical market rates from published pricing guides. Your costs may vary.

Step 5

Sign Online. Now We’re a Team.

We send a simple agreement you sign online. It’s a 30-day agreement, month to month. Stay because it’s working. Pause or stop anytime with 30 days’ notice by email.

Step 6

Set Up Easy Monthly Payments

Put a card or bank account on file. Your first month is prorated, with zero setup fees. After that, payment goes through automatically on the 1st of each month. Dispensaries pay us by card and ACH every month.

Stage 03

Setting Up

Steps 7 to 9
Step 7

Fill Out Four Quick Forms

These give us what we need to work behind the scenes, so your staff can keep serving customers instead of answering our questions.

Your Website
Your Store’s Name, Address and Phone
Your Store Description and Goals

Your logins are kept in Bitwarden, an encrypted password vault. Only the team members who need them get access.

Step 8

Your 90-Minute Kickoff Meeting

Within two business days of your first payment, we meet with you and your team. We’ll get to know your store inside and out.

  • Your story
  • Your customers
  • Your goals
  • Your competition
  • What you’ve tried before
  • Your brand and state rules
  • How we’ll work together
Step 9

Our First Gift to You. Knowing Your Shoppers’ Words.

Our first big task is keyword research. We find the words shoppers near you type into Google, pick the best ones with you, then use them across your website, social profiles and directory listings.

Few dispensaries ever have this done. Fewer have it done right.

This usually takes 2 to 4 weeks. We work on other parts of the System at the same time.

Stage 04

Growing, Month After Month

Steps 10 and 11
Step 10

Then We Get to Work. And Keep Going.

We build a priority list and start on what matters most. This is ongoing work that builds month after month. A long-term system for serious growth.

Online success comes down to two things

1. Get Found.

Show up when nearby shoppers search.

2. Turn Them Into Customers.

Then into regulars.

Step 11

We Meet Once a Month

Usually about an hour, on video. We talk about what’s happening at your store, what we’ve done, what’s changed and what’s next. Between meetings, we keep working behind the scenes.

The System works best when we meet every month. Want a written report? Just ask.

Ready for more later? Ask about AI tools, email campaigns and new websites.

A few more details

Questions Owners Ask

How soon will I see results?

It depends on where your website and Google listing start, how far ahead nearby stores are, how much they spend, and how quickly you and your team work with us. Owners who move fast with us give the System its best shot.

How long do I sign up for?

Month to month. It’s a 30-day agreement. Stay as long as it’s working, with 30 days’ notice by email.

Can my dispensary pay by card?

Yes. Dispensaries pay us by card and ACH every month.

What if I miss a monthly meeting?

The work keeps going behind the scenes. We’ll catch you up next time. The System works best when we meet every month.

What does my team have to do?

Fill out four forms, join the kickoff meeting, and keep giving great service. We handle the rest.

One dispensary per area.

When an area is claimed, it’s claimed. See if yours is open.